who do you love?

do you belong to the 95% of the world's population who purchased an I love New York t-shirt at some point? within the big apple this shirt is quite possibly the most inexpensive item of clothing anyone could buy. the current prize averages out at $2. the time when it was hip to wear one of those is long gone and the question remains - what to do with it? trash it? lock it up until it will be fashionable again in the 2030s? the gentleman below suggests to turn the message of love away from nyc and towards oneself. i like it.