centre to the new campaign is a video with a great cinematic feel telling the story of an innocent small town girl who meets 3 cool and free-spirited girls whom she joins on a couple of adventures.
special gimmick about the film is that you can interact with it. you can stop the film at any stage to get a closer look at the clothing worn, help the lead actress zip up her jeans, decide whether she should steal the jeans, help them start the car when they're running away... i don't want to give away everything, best if you just watch the whole thing on onlybecausewecan.com
oh yes, for the coming 6 weeks, there will be daily draws of several winners who successfully "stole" a pair of jeans which will be sent to them.
if you're not interested in being interactive and winning free jeans, but would still like to see these really very nice 4 minutes of film, then you can watch the whole thing here: