HUGO BOSS puts glamour into berlin fashion week

let's face it, berlin fashion week is by no means graced with the resources that new york or paris fashion weeks enjoy and so one cannot expect too many surprises or momentum in most of the shows. HUGO BOSS however never fails to impress with a great set up, an amazing model cast and an even more impressive front row. top models Karlie Kloss, Joan Smalls and Liu Wen were strutting down the runway at yesterday's presentation of the fall/winter 2012/2013 collection while stunning icon Julianne Moore was watching. next to her were greats like model Georgia May Jagger, Jared Leto (who made a few jokes trying to flirt with georgia, that raised the eyebrows of german Vogue editor Christiane Arp) as well as it-girls Sky Ferreira and Pixie Geldof.











HUGO BOSS made a smart move by inviting star blogger Bryanboy to accompany the whole thing, do some guest-blogging for them and appearing on the largely advertised live-stream. i love him in this HUGO BOSS light blue suit., we need more blue suits in this world.



all in all, the attending guests were a rather elegant lot, with some of my favorite faces below.




love the glamorous jacket with the loosely-tied hair in the shot above.



model albe hamiti is one of my favorite faces in germany. she currently blogs for styleclicker.



luvinsky is the singer of the band paris suit yourself.

and finally: the show. as always i adored the manly and sophisticated cuts and materials HUGO BOSS dresses the modern man in. most of the collection consisted of black, white and the occasional bright color, making a bold statement without being over the top - a rather german esthetic, in a good way.









a full length recording of the show can be viewed on the HUGO BOSS blog and more updates are posted regularly on their facebook page.

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