the finns are not taking their bike business lightly. everyone here rides a bike and unlike, say, berliners, most people appear to ride fancy bikes, rather than fleamarket ones. maybe that's down to a lower rate f bike stealth, maybe it's the culture. i personally only recently bought a fancy bike (after riding an incredibly ugly grey mountain bike for 2 years), as i had been marvelling at proud holland bikes for the longest time.
while bike-spotting in helsinki, the biggest impression on me left this dude, apparantly a well-known finnish designer with one bad-ass ride...
lots of bright colors, such as green, yellow and orange on the finnish bikes, which i love. happy bike = happy rider.
and my personal favorite. a perfect salmon pink dream on wheels.